Launching a New Grocery Brand with the Ultimate Digital Experience

MENY (meaning "Menu") is a Norwegian and Danish supermarket chain owned by NorgesGruppen and Dagrofa. 

We had only two months to build a website to debut Dagrofa’s new brand. The new website had to allow online signups and display MENY’s products in an engaging and user-friendly way. 

MENY's site now serves an average of 200% more visitors than its predecessor, Superbest.dk. 

Individual stores have their own customized website displaying products, location, and content. The new site looks great on any device, which helps them reach their growing mobile audience. 

Dagrofa’s existing supermarket, Superbest, was in the process of a rebranding under the new name, MENY. MENY was in need of a new website and a unique design created by our team. We had only two months to build a website that reflected MENY’s new brand and displayed everything from recipes and product information to wine clubs and local stores. MENY was also interested in expanding their customer club, so the new website had to allow online signups and display MENY’s products in an engaging and user-friendly way. 

To help MENY to convey the right values to customers, we took a holistic approach towards creating a platform that would allow MENY to effortlessly manage all their customers’ digital experiences. The process was initiated by a workshop where MENY and our strategists, UXs, and designers uncovered the user journey and thus the needs of users. Based on specific data about MENY's users, we developed a strategy and formed the basis of the creative concept behind the brand. We migrated MENY’s data from Superbest over to a new Drupal platform and then immediately began creating a new design and building a new site architecture. 

To help MENY to convey the right values to customers, we took a holistic approach towards creating a platform that would allow MENY to effortlessly manage all their customers’ digital experiences. The process was initiated by a workshop where MENY and our strategists, UXs, and designers uncovered the user journey and thus the needs of users. Based on specific data about MENY's users, we developed a strategy and formed the basis of the creative concept behind the brand. We migrated MENY’s data from Superbest over to a new Drupal platform and then immediately began creating a new design and building a new site architecture. 

To help MENY to convey the right values to customers, we took a holistic approach towards creating a platform that would allow MENY to effortlessly manage all their customers’ digital experiences. The process was initiated by a workshop where MENY and our strategists, UXs, and designers uncovered the user journey and thus the needs of users. Based on specific data about MENY's users, we developed a strategy and formed the basis of the creative concept behind the brand. We migrated MENY’s data from Superbest over to a new Drupal platform and then immediately began creating a new design and building a new site architecture. 

Our fast working developers delivered a complex project in only two months, meeting MENY’s deadline. After launch, site visitors surged, with MENY's site now serving an average of  200% more visitors than its predecessor, Superbest.dk. 

MENY's new platform displays a strong brand and individual stores have their own customized website displaying products, location, and content. Our Drupal solution allows for MENY to have the flexibility to create unique sites for individual stores that are customized to fit each location but still align with MENY’s branding. MENY’s new site looks great on any device, which helps them reach their growing mobile audience. After this project was completed, MENY recruited us to build mobile apps and design MENY’s digital presence, establishing a long-term relationship. Our successful launch of MENY’s new brand shifted the focus of the project from merely debuting a new website to a much deeper goal: giving each user a personalized experience.