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In a context where reading has increasingly become a 360° and phygital experience, it has become fundamental to innovate business models and return more and more value to people in order to maintain a competitive advantage.
Indeed, the boom in e-commerce, coupled with innovations in distribution and printing processes, has revolutionized the publishing industry. These innovations have enabled publishers to present readers with an increasingly varied range of titles, where the "long tail" dominates, that is, a market made up of many titles, even those with relatively small sales.
Nevertheless, people continue to cherish the paper-reading and bookstore experience, with the possibility of physically browsing and discovering new books. Moreover, there is a growing trend of hybridization, where online and offline catalogs seamlessly coexist, allowing readers to enjoy both virtual and in-person bookstore experiences.
In short, the physical store and experience are not doomed by the online; however, there is a need to evolve, embracing the technological revolution to engage customers.
To differentiate themselves from competitors and gain a competitive advantage, brands must offer an innovative, phygital, omnichannel and personalized customer experience and services, consistent both offline and online.
