Trending Topics from the Industry
Shifts in consumer behaviors, preferences and habits have been the core engine of the transformation process of CPG companies.
The recent pandemic has had a disruptive impact on this process, forcing companies to accelerate their transformation efforts to better serve consumers and stay competitive.
While traditional sales channels remain relevant and should be optimized with new technologies and ways of working, the rise of digitalization and the growing number of online users are compelling CPG companies to focus on online channels with a comprehensive omni-channel strategy, effective e-commerce websites and marketplaces, and a strong and relevant digital presence on all digital touchpoints and social media.
For CPG companies, key challenges extend beyond channels and encompass growing topics increasingly voiced by newer Gen Z consumers such as sustainability and social responsibility in products and operations.
Furthermore, there is also an overall amplified awareness on wellness, health, and ingredient quality. While personalization and customization have been prevalent trends in the industry, they are now garnering greater attention, particularly in relation to consumer interactions and experiences across omni-channel platforms.
As core enablers of the entire transformation process, CPG companies are investing in the evolution of their organizations and technological ecosystems, embracing data, analytics, and AI to make informed decisions throughout the business process.
